| About Us |
Sports Research Group is perhaps the world’s most fan-centric sport research consultancy. We provide three primary services to the worldwide sport business industry:-
Our research and consultancy goes beyond just researching your fans to provide you with knowledge and understanding that you can easily transform into successful marketing campaigns. As our tagline suggests, we will provide Fantastic Insights. Our research and consulting draws on our three world-class conceptual frameworks:- passionEight™ - A framework that considers the eight key reasons (passions) why sport fans watch and attend events, it is notable for its comprehensiveness, its versatility across different sports codes and its application across a wide range of sport marketing challenges. sponsorEight™ - A more structured and detailed framework than many other sponsorship models, this framework considers both the Sponsor Needs and the extent of Fan Connection. participEight™ - This framework was developed specifically to explore the wide range of elements and issues behind why individuals participate in sport. The major focus of the participEightTM model is on understanding the dynamics of any particular sporting code. We provide a full range of research and consultancy services
with proven experience and strength in the conducting of online
sport research. This online expertise means that we overcome the
tyranny of distance and have clients and media partners (who we
provide research to) throughout the world.
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