Research
 

Recent Research

In a unique promotion, Sport Research Group has teamed up with SportBusiness International and Avaya, Official Partner of The FIFA World Cup 2006™, to offer World Cup Final tickets as a prize incentive for a global industry wide survey of sport business executives.

The survey is being sent to SportBusiness' online database, partner databases such as the Migala Report in the US, The Australian Marketing Institute, subscribers to ARKSports’ Sport and Technology online newsletter and to Sportcal subscribers. Over 100,000 industry names will receive the online survey.

Research Partnerships

Sport Research Group currently has research partnerships with three sport related media organisations:-

  • www.allblacks.com
  • www.scrum.com
  • Sport Business Group

Sport Research Panel

Sports Research Group has a panel of over 7,000 sports fans. It is spread over 25 countries and covers a wide range of sports. This panel is constantly refreshed and is growing in size rapidly.

Research Grants

Sport Research Group is conscious that many sporting organisations have an eagerness to undertake research but not the budget. Sport Research Group Research Grants may play a critical role in allowing selected sporting organisations gain a better understanding of the fan and participant base.

  • Small scale profiling research project.
  • Up to 50% of research costs.
  • Maximum grant is US$2,500 that offsets cost of research undertaken by Sport Research Group.
  • Able to be used with grants from other organisations.
  • Maximum of one full grant per quarter.
  • Applications accepted from sports organisations at any level (national, state, club, local, school).
  • All sports considered, mainstream through to minority sports.
  • Some conditions apply.

Sport Research Group encourages applications for the October ‘05 research grant.

 

passionEight™ is the best model of sport fan behaviour I have seen.

Professor Bob Stewart, Victoria University, Melbourne, Australia