2005 SportBusiness Group global survey

Welcome to the 2005 SportBusiness global survey of sport business executives. A number of key suppliers to the sport business industry have joined together with Sport Business Group and Avaya to obtain your views and opinions.

EVERY respondent will receive a mini sample book from sponsorship’s best selling author, Kim Skildum-Reid. One lucky respondent will, courtesy of Avaya, win a pair of prized tickets to the FIFA World Cup™ final.

Sport Research Group is hosting the 2005 survey and will compile the results for Sport Business Group and their fellow survey sponsors. If you have any questions regarding this survey please email simon@sportresearchgroup.com

If a question is not relevant to you, simply leave it blank.
 
Question 1. - Who, within sport business circles, would you most like to be stuck in a lift with?
Question 2. - Who is currently the most powerful individual in the business of sport?
Question 3. - In terms of profitability of the sport franchises in your own geographical region, how would you describe your outlook over the next 12 months?
 
Very negative
Slightly negative
Neither negative nor positive
Slightly positive
Very positive
 
Question 4. - Which of the following areas has the greatest potential sponsorship growth?
Stadia Sponsorship of organisations
Event sponsorship Athlete sponsorship
Team sponsorship Broadcast sponsorship
League/competition sponsorship Programme sponsorship
 
QUESTION SPONSORED BY THE MIGALA REPORT
 
Question 5. - What is the biggest change you anticipate in the sport business industry over the next five years?
QUESTIONS SPONSORED BY SPORT BUSINESS GROUP
 
Question 6. - Name an intelligence report you would be prepared to buy.
Question 7. - Please indicate your level of awareness and readership of each of the following sport business journals.
  Never heard of it Heard of it, never read it Read it occasionaly Used to Subscribe Currently subscribe
Street & Smith’s Sports Business Journal
Horizont Sport Business
Sponsoring
Sponsorship News
Broadcast
TV Sports Market
Journal of Sports Marketing & Sponsorship
Soccer Analyst
Stadia and Arena Management
Panstadia
SportBusiness newsline
Sportcal
The Migala Report
Sports Vine
Other           
 
Question 8. - Please indicate your level of awareness and readership of SportBusiness International?
Never heard of it (Go to Question 14)
Heard of it, never read it (Go to Question 14)
Read occasional copy (Go to Question 14)
Used to subscribe (Go to Question 14)
Currently subscribe (Go to Question 9 and MISS 14 )
 
Question 9. - How long have you subscribed to SportBusiness International?
Less than 12 months
1-3 months
4-5 years
More than 5 years
 
Question 10. - How many people read your copy of SportBusiness International?
Only me
2-3
4-5
6-10
More than 10
 
Question 11. - What is the main reason you subscribe to SportBusiness International magazine?
 
Question 12. - On a scale of 1-10, (where 10 is of great value), please rate each of the following SportBusiness International sections.
  1 2 3 4 5 6 7 8 9 10
Editorial director’s comment
Agenda
Brands and Marketing
Technology
Broadcast
Law
Finance
Conference and Events